IB Creative is a diversified creative service group dedicated to providing clients with comprehensive, integrated design and brand solutions. The company adheres to the concept of "creativity drives business" and continuously expands its business boundaries, developing into a comprehensive creative service provider covering media publishing, interior design, event planning, integrated marketing, and other fields.
As the core subsidiary of IB Creative, Interior Beaute is the longest-established and most influential interior design media in Hong Kong, with over 35 years of industry experience. The magazine, first published in 1988, is recognized as the authoritative publication in China's interior design industry, with a monthly circulation of over 1 million copies, widely covering readers such as designers, property owners, and developers. IB Living has been exploring the "media+" strategy, combining traditional print media with digital platforms, offline events, and other forms to continuously expand its brand influence and voice.
With the development and growth of the IB Living brand, IB Creative has established professional subsidiaries such as MACE and IB Event Planning to provide clients with one-stop solutions from design creativity to implementation. MACE brings together well-known designers from home and abroad, specializing in interior design services for various spaces such as residential, hotels, offices, and commercial properties. IB Event Planning focuses on the planning and execution of creative events such as high-end brand launches, industry summits, and themed exhibitions, committed to creating brand experiences that are highly engaging and communicative for clients.
IB Creative has also accelerated its layout in the field of integrated marketing, establishing market service agencies such as IB Digital Marketing and IB Public Relations to provide clients with full-service marketing services including brand strategy, creative design, media placement, social communication, and public relations events, helping clients achieve a comprehensive enhancement of brand value. At the same time, IB Creative actively expands industrial cooperation, reaching strategic partnerships with leading companies in the home furnishing, soft decoration, and other industries to innovate the "design + industry" business model through cross-border co-branding, IP licensing, and other means.